'Article' is a furniture retailer serving primarily the US and Canadian markets. The brand is sought to eliminate the steps between manufacturers and customers looking for mid to high end furnishings.The ask is to promote Article website and benefits of a pleasant online shopping experience. A simple solution is to promote 'Article.com' and not just 'Article'. By adding 'com' to the existing logo the brands online presence will get more obvious and prominent.
OOH designed to highlight brand's online presence and the comfort of home shopping.
Instagram ads
As part of experiential advertising, placing Article furnitures in coffee shops where people can enjoy the taste of coffee and Article's furnitures and at the same time can also browse through the website.
Art Direction: Robab Syeda
Copy: Patrick O'Brien