​​​​​​​Social media has made people so much obsessed with selfies and videos that they have forgotten their moral responsibilities. We  see a lot of people posting selfies or videos of accident victims or people in need, rather than helping them. This craze has costed people in need valuable minutes, which has often led to loss of lives.
A campaign from  LG mobiles as a responsible mobile brand, to ask people to use their sensibilities in such situations by drawing a comparison with the life saviours.
The idea is to ask people to use their sensibilities in such situations by drawing a comparison with the life saviours.
Special obituary ads were proposed featuring the people who have lost their lives because of the ignorance of onlookers. These ads will have the selfies that were taken at the time of accidents by people to communicate the sensitive matter. 
In order to open the eyes of people a selfie idea which is as sinful as committing a crime,  'A selfie booth' captioned:                  'A SELFIE TO DIE FOR'
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