MOTHERLY WASH
In an age where machines have taken over humans, its' a film where the emotions are shown attached with motions. A machine that washes clothes with equal amount of care and compassion that back in the days mothers used to show.
Role: Concept, story and art direction.
No two clothes are the same
A pro bono campaign for LG washing machines with ‘6 Motion Direct Drive’ technology which ensures different washing needs of different clothes. Different people have different needs and so do our clothes. Likewise, LG Washing Machine with 6 motion Direct Drive technology takes care of every fabric in a way the fabric would want to. An illustrative approach connecting different wash motions to different identities (hairstyles and moustaches/beard).
Among other in-store promotions, LG Sales representatives were given ID cards with different motion names to spread the idea.
