Odisha as a state always has faced a challenge of being least considered for vacations. Mostly known for its temples, the maximum number of visitors it gets are for religious purposes. Being a state full of heritage, natural beauty and unexplored beaches and forests, it needed to break the notion and make a space in the list of tourist destinations.
Travelling bug nowadays is just not interested in biting the young generation only. People of every age group find themselves booking tickets for here and there every now and then. Travelling being on top of everyone's mind, Odisha needed to find its place and to resonate with a generation which is so full of energy, it needed to have a face which is young and vibrant. The new look aims at making people motivated and ready to explore.
