A print campaign for LG India's ‘Jet Spray’ Technology which helps save upto 70 litres water while washing clothes. LG being a leader in home appliances with a wide spread presence across domestic households all over India, came up with ‘Jet Spray’ technology in the top load washing machine category which minimizes the water wastage upto 70 litres per wash.
As a CSR initiative, on World Water Day, LG took a pledge to donate water.
'The Billion Gallon Project' was launched to encourage people's participation towards the cause.
Using LG Thin Q mobile app, LG top load washing machine users will be notified every time they do laundry of their contribution.
Art Direction & Copy: Robab Syeda