Micro-plastic ocean pollution doesn’t end at the shoreline. It ends at your dinner table. The average person could consume 20kg of ocean micro-plastics in their lifetime.
A campaign from Maldon Salt in partnership with The Ocean Cleanup, to change the way we see salt. Turning an environmental crisis one can’t see, into one which can’t be ignored.
Packaging with a purpose: We will distribute our new 'See Salt Differently' packages to fine dining restaurants, sparking conversation and encouraging donations. Even the best meal leaves a bad taste in your mouth when they’re seasoned with a pinch of plastic.
Art Director: Robab Syeda
Copywriter: Andrew Darimont