A majority of Gen Z’ers choose Spotify but they continue to perceive it as a strictly music streaming platform. Spotify wants to launch audiobooks in a big way by authentically connecting with Gen Z and showing them Spotify is more than just music.
People think reading has to be quiet. A solution which is aimed at inspiring a new generation of readers by challenging conventions and encouraging them to turn the story up with the first ever Loud Library.
Bronze Winner - The 2022 Young Ones Student Awards
Bronze Winner - ADCC Student Category 2022
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Art Direction: Robab Syeda
Copy: Liam Walsh
Video: Jatin Kharat